LANDLORD CONSULTING & PLACEMAKING
Turning buildings into brands & establishing places through strategic retail curation and programming.
Brand Urban takes a customized and innovative approach to its leasing and consulting projects on behalf of landlords and developers. We thoughtfully craft placemaking and leasing strategies that are unique to each asset’s brand identity and long-term vision. Blending the ‘art’ and the ‘science’, we develop strategic placemaking and leasing plans through both our thoughtful and data-driven approach, along with our ability to understand the core customer in the markets we touch. Our team’s differentiated expertise provides developers with a full stack ‘marketing to leasing’ platform - transforming an asset with highly curated retail, focused on best-in-class hospitality. Through our creative placemaking and dealmaking lens, we share a goal and a passion with our landlord partners of making a place, a place.
Market Analysis
Project Leasing and Landlord Representation
Specialty Food & Beverage and Hospitality Consulting
Brand Positioning and Guidance
Leasing Marketing Strategy
Pop-ups and Activation Advisory
Projects
URBY
Located Nationally
Landlord: Urby
Brochure: Urby Portfolio
STARRETT-LEHIGH’S 10TH FLOOR FOOD & BEVERAGE DESTINATION
Located in: Chelsea, New York
Landlord: RXR and Blackstone
Brochure: Starrett-Lehigh F & B Amenity
SENTRAL LIVING
Located Nationally
Landlord: Iconiq Capital
Brochure: Sentral Living Portfolio
BLUE BACK SQUARE
Located in: West Hartford, CT
Landlord: Brand Street Properties
Brochure: Blue Back Square
BERGEN TOWN CENTER
Located in: Paramus, NJ
Landlord: Urban Edge Properties
Brochure: Bergen Tower Center
THE SHOPS AT EVERGREEN WALK
Located in: South Windsor, CT
Landlord: Brand Street Properties and PGIM Real Estate