Matthew S. Krell

Matthew is a Principal at Brand Urban, where he brings more than two decades of commercial real estate expertise advising retailers, landlords, and institutional investors across the United States. He joined the firm in 2026 to diversify and expand its national retail advisory platform, and to bring senior-level management and leadership experience to Brand Urban, helping support and build infrastructure across each of the company's consulting and advisory divisions. Known for a data-driven approach, Matthew helps clients translate market intelligence into actionable real estate strategies.

Prior to joining Brand Urban, Matthew served as Managing Director and division leader of the retail advisory group at Alvarez & Marsal Property Solutions, where he helped launch the platform, led its growth from inception, and oversaw business strategy.

Matthew's expertise spans the country's premier retail corridors, shopping centers, and malls. Over the course of his career, he has represented respected brands including Patagonia, Kendra Scott, Lush, Ghirardelli, Black Diamond, Tommy John, and Movement Climbing + Fitness. On the ownership side, he has advised leading institutional and private groups such as Asana Real Estate Partners, Nuveen, Empire State Realty Trust, The Durst Organization, Morgan Stanley and the Olnick Organization.

Previously, Matthew spent 15 years at CBRE and Newmark, experience that informs the breadth and depth of his advisory work today.

Matthew studied Psychology at West Virginia University and he resides on the Upper West Side of Manhattan with his two Siberian Huskies, Cooper and Abigail.